Setting Sail on Socials! 📲 @royalcaribbean
Instagram | TikTok | Facebook | Threads | X | Reddit | YouTube
As a Social Media Copywriter at Royal Caribbean, my team of video editors, designers, copywriters, and I navigated the social media seas, crafting engaging content across every platform, plugging in witty + punchy copy with a sense of humor, and everything in between. We kept the adventure alive for our audience of 20 million across every social platform.
Post Copy: The finishing touch on every post. ✍🏼
Humor
Unique Guest Stories
Product Launches
Giveaways
Educating + Entertaining Video Scriptwriting
Valentine’s Day Crew Story Series
Threads
All Paws on Deck! 🐾
@chiefdogofficers
As Royal Caribbean’s Chief Dog Officers, Sailor and Rover have the best job — to have fun! They stole hearts across social through playful branding and fan-first storytelling. We turned their personality accounts into an extension of the brand. Let’s face it, every trip is better with dogs.
Aye aye, captain. 🫡 - @captaincruiseguy
Even the CEO of Royal Caribbean has built an online “influencer” personality of his own. Through his engaging, authentic voice, we connect with fans and share the excitement of each big moment, giving a different Royal Caribbean perspective to our fans.
They’re loyal to Royal 👑 - Crown and Anchor Society
The Crown & Anchor Society Facebook Group is home to Royal Caribbean’s most passionate cruisers. By maintaining meaningful conversation and fan engagement, we helped strengthen the bond between the brand and its most loyal audience.
YouTube + YouTube Shorts - @RoyalCaribbean
Post copy writing